Innovation

Innovation is crucial for sustenance of a business. Through innovation, we provide our customers with new and exciting products and also ensure that we continue to grow. We contribute to innovation through continuous research and development of new products.

When we develop a new product at IFTL it all comes down to teamwork. Every department co-operates closely during the development process. Our Marketing, Sales and Production departments work together in order to find the right solutions and launch the products of the future, whether in retail, food service or fast food.

Before we launch a new product we cover every possible angle. We study profiles of our customers, investigate how our products are used and examine what our customers expect from a new product. IFTL combines this information with its deep knowledge of production technologies.

IFTL’s choice of ingredients is based on consumers’ requirements to ensure that we create the right recipe. Our R & D centres tests the products and flushing kitchen trials are undertaken under the supervision of skilled chefs. Once the small-scale production has been tasted, tested and approved by a panel, we start large-scale production at our factories.

Product and technology development is achieved through close cooperation with our suppliers of technical equipment and ingredients. All these elements ensure that IFTL maintains its commitment to innovation and that we constantly use the latest technology and the most innovative ingredients for our products.